Product Launches

A product launch has one shot at first impressions — and most of the budget goes into the room, not the street outside it. An LED truck fixes that blind spot. Park it directly outside the venue entrance from the moment guests start arriving, and your trailer, hero shot, or countdown plays at full brightness to everyone walking past, queuing for valet, or driving by on the main road — hours before doors open and long after the event photos are done.

For launches in malls or shopping districts, we can also circle a fixed radius around the venue in the hour before go-live, so the screen is the first thing people notice on their way in rather than something they might catch inside. If your launch spans a full day, we typically split it: static outside the entrance during the event itself, then a short loop through the surrounding streets afterward to extend reach into the evening commute.

Content-wise, most product launches run a 15–30 second loop — hero product shot, tagline, and a QR code or hashtag if you're driving social traffic — since a moving or stationary crowd only needs a few seconds to register the message before it repeats. We can also swap creative mid-event if your reveal changes, since the on-site content operator add-on lets you update playback without waiting for us to leave and come back.

One thing worth planning around: loading bay access and drop-off zones at busy venues get tight in the hour before a launch, so we lock in the exact parking spot with your venue or event agency during route confirmation, not on the day itself.