Festival & Seasonal Campaigns

Seasonal spending happens in a compressed window — most Raya, CNY, and Deepavali purchase decisions are made in the 2–3 weeks before the festival, and most year-end sale traffic peaks in the final week of the promotion. An LED truck lets you put festive creative in front of shoppers exactly inside that window, rather than relying on ads people scroll past or banners they've stopped noticing after the first week.

We typically park near the shopping belts and bazaar-style event grounds where seasonal foot traffic concentrates — these draw crowds specifically because it's festival season, which means the audience is already primed to be thinking about festival shopping when they see the screen. For CNY and Deepavali, township centres and community-hall vicinities during the lead-up week tend to work the same way. If your campaign is tied to a specific retail chain or mall, we can also hold a fixed position outside the busiest outlet during peak weekend footfall instead of touring.

Because festival dates are fixed on the calendar and demand for trucks spikes hard in the two weeks before each one, this is the use case where booking lead time matters most — we recommend locking in your dates at least a month ahead of Raya, CNY, or Deepavali, since those weeks are usually our most requested across the whole year.

Creative for seasonal campaigns is usually straightforward: festive greeting, promotion or discount code, and store or outlet locations if you're running the truck across multiple branches during the season. We can loop different creative on different days if your promotion changes through the festival period — early-bird pricing switching to last-week clearance, for example.